Effective ways to market your blogs to gain more organic traffic can help with any individuals, businesses and organizations. However, creating the blogs won’t guarantee you traffic. It’s the marketing behind the blogs that will determine the results that you want to achieve. There are many steps you can take to guide yourself or company in the right direction to increase organic traffic.
The first step in gaining organic traffic is by narrowing your target market. Your target market consists of people who share the same interests, hobbies, age range, jobs and extra curricular activities with each other, along with the community that will share and read your blog post that will continue to grow your population. Each business and each target market is different, minimizing opportunity for some, yet maximizing for others. Once you’ve figured this out, it’s time to hit the social media market and create pages through popular sites like Facebook and Twitter as you follow the steps below:
- Setup your page with a logo, cover photo and description that will attract traffic to your business.
- Reach out to your community, along with people who you know to build a trustworthy relationship that will guide them to your brand.
- Sharing your thoughts as well as liking other unique brands can be useful as long as they are relevant and vital information that support the discussed topic.
- Using Ad Campaigns will spread your business rapidly catering to your intended target audience.
- Create joint ventures and partnerships with people who are in the same industry to develop an increased awareness of your brand.
Another huge advantage to gain organic traffic is by optimizing your blog posts. You can accomplish this by creating content that your target audience will be engaged in so they can share with the rest of the world. Focusing on the person who will be seeing your post and how they will view your post will play a huge role.
Focusing on keywords within the trends and topics that are discussed will gain attention to more organic traffic too. Keep a main keyword phrase throughout your topic that will be used frequently to capture attention and grasp on that topic. For example, if a person uses the keywords, “cotton candy,” to describe as their main topic, secondary phrases can be used as well such as, “blue cotton candy or delicious cotton candy,” that will ultimately support your discussion.
The Title of your business, blog or webpage is one the most important assets to your company. If your title does not attract attention, then nobody will be clicking or searching for you or other content that you wish to provide. Titles need to cater to the target audience involved and needs to address the corresponding topic to properly communicate with search engines. Making sure your title is optimized for search engine optimization is also a key factor to your business’ exposure.
Your URL will also make your business stand out to reach the organic market that you are targeting. Typically, your title will be your URL. For example, if your chosen title is “Chef’s Corner,” your URL should match and be: www.chefscorner.com to generate a presence surrounding your creation. People should know what your information is about when they come across your URL immediately, based off of common interpretation.
The description, which is found under the title, is another key element in the success of creating awareness to your brand. The description should be a short explanation of information that you are sharing. A summary with focus keywords is excellent to get your point across to the reader. People are constantly filled with daily distractions, so it’s important to make sure you are capturing their attention the very moment they come across your blog, post or website. Below is an example from Google’s search engine.
There are many ways to approach when your mission is to gain organic traffic. Above are a few helpful steps to point you in the right direction to give you the best results. Follow those guidelines and you will see a difference in organic traffic exposure.