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How To Increase Your Organic Traffic

Effective ways to market your blogs to gain more organic traffic can help with any individuals, businesses and organizations.  However, creating the blogs won’t guarantee you traffic.  It’s the marketing behind the blogs that will determine the results that you want to achieve.  There are many steps you can take to guide yourself or company in the right direction to increase organic traffic.

The first step in gaining organic traffic is by narrowing your target market.  Your target market consists of people who share the same interests, hobbies, age range, jobs and extra curricular activities with each other, along with the community that will share and read your blog post that will continue to grow your population.  Each business and each target market is different, minimizing opportunity for some, yet maximizing for others.  Once you’ve figured this out, it’s time to hit the social media market and create pages through popular sites like Facebook and Twitter as you follow the steps below:

  1. Setup your page with a logo, cover photo and description that will attract traffic to your business.
  2. Reach out to your community, along with people who you know to build a trustworthy relationship that will guide them to your brand.
  3. Sharing your thoughts as well as liking other unique brands can be useful as long as they are relevant and vital information that support the discussed topic.traffic seo company 21
  4. Using Ad Campaigns will spread your business rapidly catering to your intended target audience.
  5. Create joint ventures and partnerships with people who are in the same industry to develop an increased awareness of your brand.

Another huge advantage to gain organic traffic is by optimizing your blog posts.  You can accomplish this by creating content that your target audience will be engaged in so they can share with the rest of the world.  Focusing on the person who will be seeing your post and how they will view your post will play a huge role.

Focusing on keywords within the trends and topics that are discussed will gain attention to more organic traffic too.  Keep a main keyword phrase throughout your topic that will be used frequently to capture attention and grasp on that topic.  For example, if a person uses the keywords, “cotton candy,” to describe as their main topic, secondary phrases can be used as well such as, “blue cotton candy or delicious cotton candy,” that will ultimately support your discussion.

The Title of your business, blog or webpage is one the most important assets to your company.  If your title does not attract attention, then nobody will be clicking or searching for you or other content that you wish to provide.  Titles need to cater to the target audience involved and needs to address the corresponding topic to properly communicate with search engines.  Making sure your title is optimized for search engine optimization is also a key factor to your business’ exposure.

Your URL will also make your business stand out to reach the organic market that you are targeting.   Typically, your title will be your URL.  For example, if your chosen title is “Chef’s Corner,” your URL should match and be: to generate a presence surrounding your creation.  People should know what your information is about when they come across your URL immediately, based off of common interpretation.

The description, which is found under the title, is another key element in the success of creating awareness to your brand.  The description should be a short explanation of information that you are sharing.  A summary with focus keywords is excellent to get your point across to the reader.  People are constantly filled with daily distractions, so it’s important to make sure you are capturing their attention the very moment they come across your blog, post or website.  Below is an example from Google’s search engine.

There are many ways to approach when your mission is to gain organic traffic.  Above are a few helpful steps to point you in the right direction to give you the best results.  Follow those guidelines and you will see a difference in organic traffic exposure.

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The Basics Of SEO

Search Engine Optimization 101

SEO is a valuable marketing technique designed to focus on increasing the visibility of organic and non-paid search engine results.  SEO serves both technical and creative elements that are necessary to improve rankings, increase awareness and drive traffic within popular search engines.  Having your site structured that corresponds with search engines well will give you the best benefit from SEO.  There are many aspects to consider, from keywords to other site links connected to you on the web.  The goal of SEO is also to make your site user-friendly.

If search engines are not able to find your site, or able to add content to their databases, you will miss out on a lot of opportunities to increase the number of visitors to your site.  People are always searching for things that they want and need and search engines are a perfect way to target traffic to give them what they are searching for.  Search engines have become the primary method for the way people navigate throughout the web.  Google, Bing and Yahoo provide the majority of the web traffic, whether your site is feeding content, services, products and information.

A webpage does not look the same to people as it appears to a search engine.  Seeing your site as the search engines do will help out a bunch when conducting SEO.  With that being said, your most important content should be in HTML text format.  Searchers often ignore images, flash files, java applets and other non-text content, despite the many advances in technology.  Placing words and phrases in the HTML text on the page is the best way to ensure visitors will see your content displayed on search engines.  More advanced methods include:

  • Providing alt text for images – jpg, png and gif format should be applied to images in HTML to give a text description of the visual content in search engines.
  • Supplement search boxes with findable links and navigational elements.
  • Use text on the page to supplement flash or java plug-ins.
  • If the words and phrases used are meant for index intentions by the engines, make sure to provide a transcript for video and audio content.
  • Use Google’s cache, or MozBar to see what elements of your content are visible and indexable to the search engines.

On-Page SEO

In SEO, keyword usage and targeting are the fundamental building blocks of language and of search.  Engines keep track of pages in keyword-based indexes, within millions of smaller databases, that are centered on a particular keyword phrase or term which allows search engines to find relevant data within a matter of seconds.  Our interaction and search intent is dominated by the keywords we use to communicate with search engines.  Pages pop up based on words we enter in the search bar to match pages retrieved from the databases.  Spelling, punctuation, and capitalization can make a difference with the information that search engines will provide.  Since search engines measure how keywords are used on pages to determine relevance, the best option you have to optimize your page’s rankings is to make sure your keywords are used throughout the titles, text and mega-data.  This will improve your chances for higher rankings.

Title tags are also crucial elements when it comes to SEO.  Title tags are meant to be an accurate and very precise description of a page’s content. For example Social Agency is the brand name and thus is in the homepage’s Page Title. Below are a couple steps to give you a better strategy when using titles tags:

  • Be Mindful Of Length – only the first 65-75 characters are shown in search results before an ellipsis (….) is shown to end the phrase.
  • Place important keywords and phrases towards the front to improve search rankings.
  • Always include branding – ending every title tag with a brand name mention will help increase awareness and create a higher click-through rate.
  • Consider readability and emotional impact – Always make a good first impression with the reader with the title tag being very descriptive towards your brand

Titles, Metas & URL’s

Meta Descriptions also have a huge impact when it comes to SEO.  Meta tags are the short explanations of a page’s content, yet they are the primary source of text that is displayed for any listings that you see pop up in your search results.  That short description has a bigger impact on whether a person will click through it or not.  By using important keywords and with an attention grabbing description, you will create more awareness to your brand.

URL structures are vital to any brand as well, which is the address of webpages that are displayed starting with “www” and they appear in multiple locations.  They appear in the results of search engines, the web browser’s address bar and can be displayed as a link anchor text pointing to a referenced page.  You should place yourself in the mind of a user and look at your URL to make sure it’s appropriate.  Shorter is better and not overbearing to the reader when a URL is created.  Using keywords within the URL is vital too, but don’t over do it with several keywords that can throw the search engines results in a negative direction.

Above are basics to the SEO world for those of you who are not familiar.  Search engine optimization breaks the search engines down to a science when it comes to the human interaction that is made with them.  Search engines can become our best friends with the right usage of SEO. If all else fails and you cannot figure out the way in which search engines work, I’d recommend this agency which has been proven time & time again to produce quality results –

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